The ability to be able to create predictive models that provide insight into what might happen in the future with no historical data is really cool! It takes a lot of time, effort and knowledge to get this right but it's definitely worth the investment. I'm currently working on some projects using machine learning and so far everything has been great. Definitely try out their free trial if you're considering buying any of their products as they have an excellent tutorial series which will guide through your first steps with them very easily. We are solving problems relating to customer churn within our business by creating new ways of predicting who may potentially leave us.