This has a wonderful light cinnamon flavor. It's not overwhelming like some of the mint toothpastes I've tried. I can finally give up my fluoride cinnamon toothpaste which I have been using because I found it and am very happy with it. You don't need much, it cleans well and freshens your breath. I will buy it again. I will also check out some of their other non-fluoride toothpastes. I think they have the gel now too. I will be very happy to see more of their brand appearing in stores.
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