My daughter bought me a similar one from a tourist trap years ago and the ribbon is worn out. He was used to reaching for the strap to get his keys out of his pocket. Couldn't find a replacement locally so I bought this one. The lettering is sewn into the tape, the tape is double-layered so that the text can be read properly on both sides, and the edge stitching is well-tacked. The ring bushing is a durable two-piece type that should stand up to regular use. If the company has an aviation related business this would be a good handout and would sell well in related gift shops. My old one came from the Midway Museum in San Diego.
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