The best feature about this software is that you can track your leads, their actions, and everything they do on the website or app. I really like how it's simple to use and set up. It's also very easy to share with my team because of all the integrations we have. Also, the customer support is always helpful! Sometimes when I'm working on something and need help, I get an email from them asking me to take a look at what I'm doing. They are very responsive and quick to respond. I've been using Tru Measure for over a year now. We have no complaints yet. We're able to monitor our client's website traffic and sales.