I like that it helped me keep up with my friends. It also gave me some insight as far as what people were interested in so i could make posts or start conversations about things they seemed to care about. The notifications are pretty good but sometimes you have to refresh your page if it is not showing all the updates at once. Sometimes my friend's names would disappear for no reason which was kind of annoying. If u dont know much about facebook analytics this program can help u understand who likes ur stuff better than just looking through their profiles.