I've used countless purple tinted shampoos over the years (which didn't work) and have never written any reviews, but this product is way too good and every blonde should know about it! I've read reviews about how intense the product is, so I was a bit nervous about leaving it on for too long. I didn't notice a difference after the first wash, so next time I let it sit a few minutes longer and noticed a dramatic difference! Wear gloves if that's preferable or rub your hands right after shampooing your hair because they will stain your hair. I couldn't achieve the perfect ash blonde until after I left the salon, so I'm very glad I finally found this shampoo! There are no negative things to say about it. By the way, the air conditioner smells like cupcakes! :)
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