The ease of use of the beacons and the ability to create custom rules for them. It's a great way to track users, and it's a great way to create custom experiences for them. The only downside is that it doesn't support other beacon providers, like iBeacon. If you're looking for a way to track users and create custom experiences for them, Beacon is the way to go. We're using it for a custom experience for our customers, and it's been a great success. The ability to track users and create custom experiences for them.