I really like that it allows you create as many different campaigns/automations, etc.,as needed for each of my clients' needs (which can be quite varied!). It's not very intuitive at first but once one gets used to how everything works together they get hooked!! This product has helped me automate our business processes so much more effectively than before we started using this software. The customer service from Marketer support team was also great with any questions or concerns i had during implementation process - which took about 2 weeks due in part because there were some hiccups along way getting things set up correctly initially? But after those initial couple days working through issues wtih them their response time became quicker & better overall. We've been able tto increase efficiency by automating several manual tasks within sales funnel such as lead qualification / scoring via email outreach campaign vs manually doing these steps myself.