This is better than the tape profile I ordered and threw away. Full-surface adhesive and segmented release liner make installation easy. I recommend applying to the bumper first and drawing a few lines with a strong guide pen before applying. I wish it was a bit longer and wider but applied to my PT Cruiser it covered major bumper scratches and should keep the bumper well centered to protect it from stress. It's too early to talk about durability but the material seems to be very good.