Just got this one but it looks like it will last a lot longer than the other two cables I've worn through in the last year and a half. It seems to be well secured near the connection to my iPad and iPhone (a weak point where Apple cables are always prone to fraying) and the entire cable is well wrapped too. UPDATE: I've had it for less than 2 weeks and it's having problems now. I must have gotten a broken one. It starts charging my device, then my device says "don't charge". Disconnecting and reconnecting the device sometimes helps, sometimes not. It's not worth the time and money to return it so I just consider it a waste.