Easy to use, great support team (if you need it).
It allows for rapid prototyping of connected devices with many options available in terms of hardware/software combination as well as device types supported by cayenne platform. I like that this software is easy enough for anyone who has basic programming skills but offers so much more than most other solutions out there. We are using it to build an app which will allow our customers to check their home appliances remotely from anywhere via mobile phone or web browser without having to physically visit them at their homes.