I like that you can get insights into your social media posts in real time which is helpful for tracking results of our campaigns on Facebook as well as Twitter. We are also able to reach out directly to people who have posted about us instead of trying to engage them through direct messages or comments. It would be great if there was more variety when selecting what type of content we post! Some people enjoy seeing certain types of updates from customers while others may not. For example, I prefer seeing testimonial videos but some marketers only want to share photos/videos. Try different things and see which ones work best for you so you can make your own decision. You should look at all available options to learn how to use social networks effectively. Using social channels has made creating awareness much easier than ever before especially because our team can easily respond back using this platform.