Smells the same as other Moroccanoil products which is a huge plus! I saw instant results, before (left) and after (right). After a week at the beach and in a chlorinated pool, my newly colored hair turned coppery and yellowed. Just one shampoo and my hair is back to how it should have been. I used my regular shampoo for the first wash, then the purple shampoo (the bottle said it should be left on for 3-5 minutes. I started the timer for 5 minutes, then started lathering and rinsing out the shampoo when my Timer has gone out. Like most other purple shampoos, this can dry out if used more than once a week. I used my regular conditioner and used some moroccanoil after my shower. making sure my bottle was tightly capped, having read several reviews of Saw bottles exploding during shipping.
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