I like how easy it is to integrate with Zapier, which enables me as an admin user (as opposed of developer) can easily create automation workflows from scratch or modify existing ones that already exist for various platforms/services we utilize throughout our business operations.
The interface could be improved so there are more visual cues when working within certain fields such as dates etc.. This isn't really anything specific but rather just general UI improvements would help make this product even better! Automating repetitive tasks has been one area where my team have struggled over time due to lack of knowledge about tools & services out their reach - until now!!