I like that it is very user friendly, has great customer support (both live chat as well email), can be used for almost anything you would need in an online form/solution! The only thing i don't really love about this product are some of their templates which aren;t always what we want them too look at first glance but once customized they work just fine!! We have been able solve most problems using fast field products including customizing our own template layouts so there isno issue here when needing help or questions regarding any part of FFX's platform :).