I like that the dashboard is very easy to navigate and understand. It's a good way to see how your company is performing and if there are any issues or opportunities for improvement. I dislike that sometimes it doesn't update quickly enough. This can be frustrating when trying to view an issue through the system. The benefits are that it helps track KPIs and provides insights into where you need to focus your efforts. The best part about this product is its affordability. It's not very costly for your business which allows you to have more options when it comes to choosing an analytics tool that can fit into your budget. I would say there isn't much i dislike other than maybe some customization features could be improved. This system has helped me track all my marketing campaigns as well as see what was working or not so far.