I like best how easy it allows for all data to be gathered from multiple sources (Excel files, Web forms, etc) as well as being able to create rules in many different ways. Some features are not intuitive at first glance but they become apparent after several hours of use. The ability to create custom fields with ease was one of our major issues before using this software. If you have been thinking about automating your repetitive tasks then this tool will help you do so without having to get any programming skills or training! This has allowed us to save time by reducing manual entry errors into spreadsheets. It also gives us more flexibility because we can add/remove fields when needed rather than needing to wait until every field is set up exactly right.