Bought this tool after decades of changing off-road motorcycle tires using standard tire changers. This is a great tool for installing the bottom/lower bead of a tire. The unique curvature of the tool allows the bottom bead to be pulled over the rim when the tire is first fitted. There are videos on YouTube demonstrating this technique. I didn't realize how much easier it would be to use a curved bracket as attaching the tailgate was always the hardest part for me. You can also use it to install and remove the top bead. The length (long) of the bracket is long, although I'm used to using straight brackets for this part. Great time saver and I'm glad I bought this. It appears to be well constructed and should last a lifetime.