The handle is a piece of soft plastic held in place only by tabs molded into the ends. If you try to hold it while winding the cord, the handle will pop out of the socket. Okay, then don't hold the handle? We'll do it, there's no other place to hold it because the entire face and back rotates and the handle doesn't leave room for a handle. You basically have to turn it face up and push the handle into your stomach with your legs to rotate it. Super annoying.