The dashboard has been easy for us as we are able understand our business KPIs in one place which helps easily track them down later when required! There were some minor bugs that caused delays or errors while logging into system but they have now fixed it since then so no issues there anymore!! Good experience overall though would love more customisation options like adding filters/conditions etc if needed instead of having all data available upfront without any filtering option (which makes sense I guess).
Tracking KPI from multiple sources within local area only - great way monitor traffic levels during peak time periods / events & determine how effective marketing campaigns can be by comparing results against other areas where similar products exist locally egs food courts vs coffee shops.