I like how easy it is to use. It's very user friendly. My favorite thing about this software is you can do so much with it! You don't have to be an expert at programming or coding to get things done. If you want something simple then they've got you covered but if there are more complex requirements, they'll help guide you through them as well. We were able to create custom reports using our own SQL queries which was great because we didn't need additional modules or anything else installed in order to pull what we needed from the database.