This shampoo is thin, as it is a French import. I transferred some to a 3-oz. bottle with a pump. This makes it easier to use and there is no waste since the right amount is dispensed. I have read some users don't like the fragrance, but fragrance is a very personal choice. I found it earthy smelling and, in any case, the abundant lather rinses easily. A little will go a long way. Whether it 'whitens,' as claimed probably depends on the frequency and length of use. I really have no complaints
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