Text Appears Screen Printed. You can feel the texture on the top of the screen-printed towel. I have other printed towels that you can't really feel the print on so this one is definitely different from them. Keep this in mind when washing - you can air dry it so the hot dryer doesn't peel off parts of the text. Otherwise it's good. It's a kitchen towel, not much to mess up. The price is normal for a new towel.
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