The ability to send text messages directly from the main screen. It makes it more user friendly than sending emails or using an outside system which can be confusing at times. There are some bugs with the program but they are working hard to fix them so not much I dislike really. I would recommend this software to any contact centers. I do not believe there are downsides but if you have specific concerns let me know. Being able to communicate with employees through this software rather than just emailing is what makes it beneficial.