I like that socialfire is constantly updating me on my account status and what needs to be done next in order to keep it up to date. I also appreciate how easy it is for me to log in and check on my account at any time. Sometimes I find myself having to go back and forth between pages to get things done, but overall it's pretty straightforward. I don't have any dislikes about Social Fire as of yet, but if I did I would say that maybe it could be more intuitive to use. As far as marketing goes, I really haven't seen much difference between this product and other products out there. I'm not sure if they're adding anything new or what has been working so well for others that I haven't noticed. Our main goal was to increase traffic to our website and we've found that Social Fire has helped us do just that.