The interface is clean and intuitive. It is very easy to use and is very powerful. It is very easy to integrate. The only thing I do not like is that it is not integrated with Google Analytics. The tool allows to optimize the campaigns and to know the performance of the campaigns. It was very useful in our case to know the performance of the campaigns and to optimize the campaigns. I like the reporting features. I also like the flexibility of the UI. I dislike how much of the UI is hidden behind a paywall. That makes it hard to use on my own. The reporting can be a little confusing. I also dislike how the reporting is not updated automatically. The UI is getting better but I still have a lot of questions. It is a great way to understand the value of my inventory. I can easily see what the value of each ad is.