The ease with which I can create an event for my clients! They have everything from creating custom surveys/questionnaires or just using our standard ones that we provide them makes this application awesome!! It also has all types of templates so it doesn't get overwhelming when adding more items each year. This was one way where people could still receive gifts but not feel like there were too many options being offered because its easy enough to add another option without feeling overwhelmed by how much choice exists now compared to years past (or even today). We love having something available online as well since some customers prefer doing things digitally instead via email etc..