I like that it syncs between multiple platforms (Google Docs, Evernote) so you can easily access them all from one dashboard. It's also easy to add more products as time goes by! Some of my favorite features are being able to see trends in different categories and having the ability for users to create their own tags/categories if needed. I dislike how some of the products have limited space for notes or comments. I would say this could be improved upon slightly but not enough to make me feel it was necessary to switch over to another platform. The ease at which we can organize our marketing materials has been amazing. We were using many other applications until recently when we found UTM.io and now everything is streamlined and organized into one place.