I like how easy it was for me as an advertiser, with my own team of creatives who are not always up-to speed in terms or understanding what we need from our systems - this really helped us get more accurate results! The reporting can be improved but overall its great if you have people within your agency/team familiar enough so they understand all aspects well (and there's nothing wrong at least!) We were able solve some issues around getting better quality leads through out campaigns which previously weren't being tracked properly by other tools available before caller ready came along!!
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