I like that it shows you where your reputation stands with other companies in terms of customer satisfaction as well how customers perceive their own reputations within each business category (eCommerce/brick-and mortar).
It also includes surveys which are very useful for determining what future marketing campaigns should be targeting to improve my results! The only thing about this tool was its usefulness at first seemed limited due mainly because we did not know much outside information or metrics regarding competitors' websites when using these tools initially; however after some time doing so more knowledge came out from researching competitor sites via Google Analytics etc., making them easier targets than originally thought once they were added into reports through KARMA 360° Software Solutions LLC platform - great improvement over previous software used before by us!!