The best part about BI4 is its ability to provide me with all my data in one place so that I don't have to go searching for it elsewhere. This allows me to make more informed decisions quickly which ultimately helps our business run better. It's also very easy to get started using this product as their are plenty of tutorials available online to help you along the way. There aren't many things I dislike about BI4. Their customer support team really does know what they're doing when it comes to solving problems or answering questions. They always seem to be able to find solutions when other companies would just give up trying! We've been using this software since 2011 and haven't had an issue yet. All our dashboards are now built off of BI4 and we couldn't live without it anymore.