I've been using this color for almost a year until I switched to the Hi-Color range from the same brand. If you follow the instructions and use it correctly, the payback is incredible! To be honest I've shamelessly enjoyed tons of compliments on my hair color and most people can't believe I did it myself! Red hair is notoriously difficult to maintain (I use this brand about once a month to touch up) and getting the color right is tricky, but it's my secret weapon. The color is bright and long-lasting. Just wash your hair as little as possible, use shampoos that don't strip your hair of its natural oils (I recommend using specific shampoos for red hair to keep the color longer), and condition your hair thoroughly. so that the care does not damage your hair. I'm definitely crossing my fingers!
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