I like that it's easy for customers to enter their information quickly and easily. They can do so through SMS, website, or even Facebook Messenger. There is no way to send them to another page to fill out other forms such as contact us form. It would be great if they could save the info to their account where they can access it later. Also, the lead generation is very fast when we're sending it to our database. The only downside is that you need to pay extra to get more than 500 contacts at one time. We've been able to increase our sales with this tool and it saves us a lot of time.