I really like how simple it is to use, especially for beginners. You can create all of your native iOS apps from scratch without having any coding experience. There are so many options that one could get confused or overwhelmed when trying to figure out which tool they should be using. The support team has been great at helping me through this process. They have helped me learn the tools as well as provide guidance about what would work best for my business needs. It's not always easy figuring out which platform works best for your product but they help make the decision making easier. We were able to develop an app very quickly. This allowed us to test our idea before we spent time developing something more complex.