Review on Wipro Data Discovery Platform by Junrey Jewel

I liked best the ability to do complex analytics on large amounts of data in real time. We were able to pull out valuable information that was previously not available. I did not like the lack of documentation. It took us a while to figure out how to work with the software. This is definitely one of those tools you have to be comfortable with using before you decide if it's right for your business. We used the tool primarily to find new customers that fit our target market. We were looking at different ways to segment our potential customers. We found some interesting results in terms of segmenting our customers by their spending habits.