I like that I can easily see the products I am looking for. I love that I can see the shelf layout and know exactly where to find the products I need. I think it could be more user friendly. I am not sure if it is a glitch in the system or I am not doing something right, but it is sometimes hard to find the product on the shelf. I have found that I am able to use shelfgram to help me with my grocery shopping as I can view the products I need on the shelf and then check to see if I have the items I need in my cart.