It was easy to build my first event with this platform. The drag-and-drop feature allows you to easily create forms that can be used in any application. I wish there were more templates available as well as other features like e-mail marketing automation or lead scoring. This is great software if your looking to get started quickly without having to spend time learning how to use it. We are using it at our event to collect contact information from attendees and we have been able to convert those leads into qualified sales opportunities.