This toothpaste is a PLEASURE for your mouth! Yes, we've all thought and felt that the sharp, stinging feel of regular toothpaste is in some way good, and we associate it with a clean mouth, but you don't know what "clean" is. really is until you use this one. Toothpaste! No burning or tingling in the mouth. I love the rich, creamy texture - feels so much better than the chalky, abrasive feel of regular toothpastes - and while it's SLS-free, it still lathers up pretty well, gently cleans your mouth and leaves you with an AMAZING feeling! Like other first-time buyers, I was skeptical about other flavors besides the traditional mint, but this one really is so much better - the neem and pomegranate combo is great! I don't go back to regular toothpaste now - I've developed an increasing sensitivity of the teeth and gums to deposits they put in other brands of toothpastes to the point where I've recently had a severe allergic flare - that has done it for me - the final nail in the coffin - I first switched to activated charcoal toothpaste (even without SLS), and now to this one. I think they're both really good, but this one really kicks ass because it makes your mouth feel so good and LOVED! The only thing stopping me from buying this toothpaste in the future is if the company raises the price! I also think I'll turn into a NEEM junkie now :) because I'm also looking for a good neem shampoo and conditioner. . It would be a good business idea for the company that makes this toothpaste to consider this option as well! You definitely have the right toothpaste formula. Why not expand the Neem line with more bath and body products?! Just a few FREE tips in case anyone is reading and listening! I actually found this wonderful toothpaste quite by accident from Revain, but now I'm happy and grateful for it and would have no hesitation in recommending it to anyone desperate for a natural and non-toxic alternative to conventional branded toothpastes. It's a GAME CHANGE! To attempt!
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