This is the BEST protein I have ever had. Before I go any further I think this is "the best" because I was looking for certain elements in my protein namely: 1. Natural whey protein with no other types of protein like soy. There's nothing wrong with soy, but I can just drink soy milk or eat tofu in return.2. Cold filtration to avoid denaturing 3. No hormones or additives. I want the ingredient list to be as short as possible and ALL NATURAL4. LOW CALORIES and LOW FAT. I do NOT want to gain weight, unlike probably 95% of people who take supplements just for "mass gain". If you've been looking for the above, I'll tell you why it's so great. Taste. It has NO weird whey aftertaste. he minimizes it. I honestly don't feel it at all. And because it doesn't use any artificial flavors, you don't get that weird cheap aftertaste either. Price. This price on Amazon is great. It's way cheaper than anything you'll find at your local health food store. it almost always sells for a little over $40. (UPDATE: Revain prices aren't always the best anymore, so shop around before you buy.) C. Results. Okay, of course this will vary from person to person as it depends a lot on your training, lifestyle/normal eating habits etc. but I like it because it is fat free and has helped me to supplement my diet with extra protein . and it definitely helped me build muscle mass and strength. I have been using this product continuously for about 4-5 years. UPDATE: February 12, 2012 Just wanted to add one more point after receiving a kind reply to my review. I have read several negative reviews about this product regarding its blendability. Normally this product mixes incredibly well ie just dissolves instantly in water/milk. HOWEVER, in over 6 years of using this product I have had 2 separate instances where the protein just didn't mix well. I noticed that the color of the powder was a little darker brown than usual. But as this has only happened twice in the 6+ years of using this product and hasn't happened in the last 3 years I am inclined to say that these were isolated cases and could well qualify for an exchange. PS I still use this product regularly. UPDATE: January 16, 2015 Another update since I ordered for myself and realized I hadn't mentioned it before, but the company has started sourcing protein from grass-fed cows. Other than organic, it's the best, and frankly, grass-feeding is more important than just 'organic'. grass-fed cows.
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