I like that it's easy to use, has many options for different types or businesses needs (from small e-commerce stores all way up through large retail chains). The price point can be higher than some other providers but you are getting what your paying in terms features/functionality as well so there isn't much downside here! It would also help if they offered more training courses / tutorials online - maybe at least one per month? There aren’t any downsides really when using this product; just make sure before purchasing anything from them whether their pricing will work out with yours otherwise things could get expensive quickly without realizing how costly certain items become once implemented into production systems etc.. We have been able run our own website store system which allows us full control over everything we need such as inventory management & sales reporting along side various marketing tools including SEO optimization services via Google Adwords campaigns.