I like that they are very thorough with their research before we meet to discuss our needs for PR services or media training/coaching - it's always helpful when you have someone who has done this work previously! They also do great follow up after each project so there isn't any confusion about what was accomplished during your engagement period. Nothing really stands out as being my favorite thing but overall everything seems good from initial contact through completion of projects. We've had some success using them recently since becoming part of The New York Times' "Small Business Big City" program which helps small businesses grow by connecting entrepreneurs directly with NYT business reporters across all verticals including tech-enabled startups.