The best feature is its ability to run seamlessly in your organization's existing ERP such as SAP or JDEA solution without any need to re-install anything when compared to other similar tools available out there today! Very well integrated which makes it easier to work together using same tool across multiple functions within an organisation like finance (Financials) sales/marketing etc.. No integration support required from third parties. Only have limited options while creating leads & contacts (Custom Fields option). If you are looking at lead management only then this product would be perfect choice but if marketing team also needs some collaboration between both Finance / Sales and Marketing departments then please consider alternatives first before purchasing! It should provide more custom fields so that we can easily differentiate our clients into their specific category once they interact via email campaigns - hence increasing engagement rate / click rates. Lead Management process improvement through better data visualization capability.