The ability to set up campaigns in a matter of minutes. It's easy to use and has a great dashboard that shows you where your traffic is coming from. There isn't any way to easily add more keywords/key phrases to a campaign once it's been created. You can create new campaigns but not edit existing ones. Also, there is no way to filter by country or region within Adalysis. Overall, I like how quickly you can get started with this product. We were able to see what keywords were bringing us the most traffic and were able to optimize our campaigns for those keywords.
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