The app allows us as an account manager to easily manage our accounts with ease from anywhere via my phone or tablet. It also has some great features that are helpful when it comes to reporting which can be done at anytime of day! I wish there was more customization options available but this isn't terrible either. Reporting is really easy if you know where everything should go (or have someone who does). We use simplifield daily since we don’t always work out side of house so having all these reports saved within one place makes life easier knowing what needs updating/needs attention.