Review on sophus3 by Jason Unruh

SophuS is one of my favorite tools for measuring website performance with Google Analytics in mind! They are very knowledgeable about GA reporting options as well as their own product features - they have been an invaluable resource over our last 2 years using them to measure client campaigns across multiple channels (organic search + paid). The staff at SophuS understand that we're not just looking to "fix" or improve upon existing data points but rather build new insights into what's happening around specific topics/channels so you can make better decisions moving forward. I really enjoy being able to use it alongside all of these platforms together without having any lag time between different types of user behavior tracking needs from each platform.