Header banner
Revain logoHome Page
marketing mix modeling & roi logo

Marketing Mix Modeling & ROI Review

4

·

Very good

Revainrating 4.5 out of 5  
Rating 
4.4
Marketing Services, Marketing Analytics

View on AmazonView on ЯM

Description of Marketing Mix Modeling & ROI

By applying a more holistic, commercially-focused approach to marketing mix modeling, marketing driven analytic organizations can get a much more accurate read on the ROI of their marketing investments. Applying fact-based marketing mix ROI optimization solutions to marketing investments can drive 40% improvements in your marketing effectiveness.

Reviews

Global ratings 4
  • 5
    2
  • 4
    2
  • 3
    0
  • 2
    0
  • 1
    0

Type of review

Revainrating 5 out of 5

Very good Decision Analytics Tool to analyse your Business Performance

The best part is that we have been able understand our customer behaviour through this model which has helped us improve many aspects! I dislike nothing about it as such but one thing would be adding some features like how often does an advertisement/market research impact sales or vice versa!! This tool helps me analyze my data from various perspectives so i am very happy with its useability for all levels including beginners also. One must go thru training first before using any kindof…

Pros
  • It's easy to implement in most companies.it provides better insights than other models used previously..you can track multiple scenarios at once by comparing different ads, market surveys etc.etc !!.Very simple modeling technique..easy integration into analytics software...data visualization capabilities provided make analysis easier..greatly helpfull if implemented correctly
Cons
  • Secret

Revainrating 5 out of 5

Great analytics system with many features

The ability to use the model as a decision maker. It is quite easy to understand and it has great functionality. The interface does not look that great and it is quite difficult to find the exact information that you are looking for. The software is quite expensive. The pricing it so high that customers do not like it at all. It is best to stick to other options like Google Analytics. We are solving the challenge of understanding how marketing spends affect sales. With the use of the software…

Pros
  • I love this tool because with its help one could come up very easily about various strategies used in business or advertising campaigns along different methods applied when trying reaching certain target audiences within specific markets
Cons
  • All fine

Revainrating 4 out of 5

Great All-inclusive Marketing Software For A Wide Range Of Channels

The ability for my team members at ITRS (a market research firm) use this software not only with our clients but also internally as well! This is an excellent product that has helped us understand how we are spending client dollars within each channel/media type so it's easy when looking back over reports or budgets years later - see where you spent money best vs what worked better than others etc.. It was tough getting used too because there were lots o options out thern which made learning…

Pros
  • Easy to learn
  • Great Customer Support
  • Amazing UX, design interface.
  • Good help documents provided online in case some customers have trouble setting up account correctly due poor documentation from vendor(s).'

Revainrating 4 out of 5

This tool allows you to analyse your website traffic and understand what works best for your audience.

A great tool for marketers looking to increase efficiency and ROI on campaigns and campaigns. It allows for better understanding of conversions and hence optimising marketing activities. In addition to that, it gives the chance to test various strategies before implementing them into real world. Very useful! Allows you to see how different segments respond to your campaign/product/service etc. Also good to compare results across multiple countries or even industries as this would help determine

Pros
  • Easy to understand, easy to use (even for people without prior experience)
  • Good performance in comparison with other tools.
Cons
  • Some features not intuitive enough
  • Needs some improvements for non-English speakers (no automated translation, only Google translate)