Review on Marketing Mix Modeling & ROI by David Thomley

The ability to use the model as a decision maker. It is quite easy to understand and it has great functionality. The interface does not look that great and it is quite difficult to find the exact information that you are looking for. The software is quite expensive. The pricing it so high that customers do not like it at all. It is best to stick to other options like Google Analytics. We are solving the challenge of understanding how marketing spends affect sales. With the use of the software, we can find out which channels are performing the best.