Review on Marketing Mix Modeling & ROI by Jon Russell
This tool allows you to analyse your website traffic and understand what works best for your audience.
A great tool for marketers looking to increase efficiency and ROI on campaigns and campaigns. It allows for better understanding of conversions and hence optimising marketing activities. In addition to that, it gives the chance to test various strategies before implementing them into real world. Very useful! Allows you to see how different segments respond to your campaign/product/service etc. Also good to compare results across multiple countries or even industries as this would help determine which segment has more potential for conversion.
Pros
- Easy to understand, easy to use (even for people without prior experience)
- Good performance in comparison with other tools.
Cons
- Some features not intuitive enough
- Needs some improvements for non-English speakers (no automated translation, only Google translate)
