I like how easy it was for me as someone who wasn't familiar with this software or website in general! It's very user friendly once you get used to navigating around (and not having any issues). The only thing i don't really care about personally but can see why people would be concerned/annoyed if they're more tech savvy than myself - there are some 'hidden' features which aren't obvious until after using them awhile so maybe just go into trial mode before committing yourself? Just use it anyway though because even when something isn't immediately apparent upon first viewing I've found out later what those buttons do etc haha :) We were looking to create videos specifically related towards our target audience & we needed help creating engaging vids without needing loads of money spent upfront hiring extra staff members / paying freelancers.