The most helpful aspect of this tool is how accurate it can be for tracking metrics such as open rates, click-throughs etc via A/B testing which was something I didn't have before going through our marketing team at my previous job! It also helps that everything works well together so there are no issues in terms of syncing up things between different apps or platforms if needed - great cross platform app available across desktop & mobile devices too :) Not much but maybe some more features could perhaps include an analytics section (ie Google Analytics) where you're able to see what users like about your website? This would help us identify areas we might not know were effective yet when looking back over our stats from past years. We use POLLY internally within one department; however its benefits extend out into other departments who wish to find ways to measure their own internal success and KPIs without having direct access to those numbers.